Buyer Behaviour and relatioship marketing

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Buyer Behaviour and relatioship marketing

Category: Advertising

Subcategory: Banking

Level: Masters

Pages: 44

Words: 12100

THE RELATIONSHIP BETWEEN APPLYING EXTENSIVE CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMS IN PHARMACEUTICAL DISTRIBUTION COMPANIES IN SAUDI ARABIA AND CUSTOMER SATISFACTION by (Name) Course Tutor University City Date AbstractThe application of consumer relationship marketing programs has become a contemporary phenomenon that most modern organizations acknowledge and incorporate into their organization culture. Still, most of the recent developments on the subject of business marketing indicate that successful strategies exploit the information concerning buyer behavior. Assertively, this research is an analysis of the relationship between applying extensive consumer relationship management programs and customer’s satisfaction. Secondly, the Saudi Arabian Pharmaceutical Industry is crucial to the examination as the discoveries apply in the formulation of business concepts for utilization by distribution companies participating in the subject area of focus. The analysis utilizes a qualitative methodology approach in ascertaining the positive correlations between the application of consumer relationship management programs and customer satisfaction. The findings of the study highlight CRM programs as integral elements for the development of relationships between consumers and organizations for better understanding and realization of increased loyalty and satisfaction. Table of Contents TOC o "1-3" h z u Abstract PAGEREF _Toc515275347 h 2CHAPTER ONE: INTRODUCTION PAGEREF _Toc515275348 h 5Introduction PAGEREF…

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