Evaluate the Effectiveness of Harry Winston’s Marketing Strategy in the UK
Evaluate the Effectiveness of Harry Winston's Marketing Strategy in the UK AbstractThe essay provides the effectiveness of Harry Winston’s Marketing strategy in the UK. It will discuss the social class of the consumer, consumer behaviour, and consumer culture and with this “we can evaluate the effectiveness of the marketing strategy.” Firstly, it will provide the background of the research topic where it will inform on the general information. Secondly, it will analyse the research topic through the literature review and theoretical framework where gaps in literature will be able to be identified and therefore enable the research questions to be answered and objectives of the study to be accomplished. Thirdly, the analysis of findings will be presented where the relevant data collected will be used. Finally, there will be a conclusion and recommendations section where the overall research will be able to be wrapped up and recommendations made for further research or to advise other companies and organisations on the best way to implement and use the Harry Winston’s Marketing Strategy. Introduction1.1 backgroundNowadays, the development of Jewellery industries has increased. Luxury Jewellery brand expresses the socio-culture and personal meaning through a specific form. Furthermore, Luxury Jewellery represents its high-end consumer base on social class, especially, wearing jewellery have traditionally composed the way of displaying the extraordinary wealth while simultaneously disguising capital as artistry.…
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