Free How should a business strategy be developed to expand a business in an international market? Dissertation Example

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How should a business strategy be developed to expand a business in an international market?

Category: Business

Subcategory: Education

Level: PhD

Pages: 1

Words: 275

How to Develop Strategy to Expand a Business in an International Market
Laura Nash
Walden University

How to Develop Strategy to Expand a Business in an International Market
Even though businesses are confident of going global, challenges like high taxation, language barrier, cultural variations, and regulatory differences (US Forex, 2016) inhibit the prospects. According to a report by US Forex (2016), about 58% of American small businesses have international customers, and 50% have foreign suppliers. About 98% of the small companies are courageous of pursuing global expansion. The report also revealed that 72% of executives of small companies expected to go global in 2017 (US Forex, 2016). The general problem is that small business owners, who fail to expand to the global scale, are likely to experience low profitability from their operations and become less competitive. The specific problem for most the small businesses is the lack the strategy to enter and compete in the global market. The specific business problem is that some small business owners lack strategies to enter and compete in the global market to increase profits.
The purpose of this qualitative multiple case study is to explore strategies business leaders use to enter and compete in the global market to increase profits. The study will involve at least ten American small businesses that have succeeded in the global market and profiting. The reason for opting for American companies relates to their significant openness that may supply adequate and valid information. The study will entail the interviewing of the chief executives of companies that have managed global expansion for at least five years. These figures have the right experience to share valid information and predict options for succeeding in the worldwide market for small firms. The findings of this study may provide education to businesses and encourage further expansion. The results may also reveal the risk areas and challenges that investors are likely to face and enable informed preparation.
Reference
US Forex. (2016). Global Expansion Meets Domestic and International Challenges. Retrieved December 17, 2018, from https://www.ofx.com/-/media/files/pdfs/temp/confidence_indicator_report_usforex_final.pdf/

INTERNATIONAL EXPANSION FOR SMALL BUSINESSES PAGE * MERGEFORMAT 3

Running head: INTERNATIONAL EXPANSION FOR SMALL BUSINESSES 1

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