Is the novelty of cinematic romance lost in the 21st century?

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Is the novelty of cinematic romance lost in the 21st century?

Category: Business

Subcategory: Communication

Level: University

Pages: 2

Words: 1100

Chapter 3
Impact on stage (from stage to cinema)-viewing romance
The stage for romance performance has evolved to the cinema and now to personalize home viewing on powerful streaming platforms like Netflix. The subject of Romance in films has changed over the years. The “Romeo and Juliet” stories were the definition of cinema in previous centuries. People wanted to see romance in movies (motion pictures at that time). However, there has been a difference in ways of portraying films. Directors have opted to change the main themes in their movies swiftly, and one of these changes is on the reduction of romance in cinema.
There has been a unique way of presenting the films. Looking at these films the theme was of a fairy tale love where the couples would end up living “happy after that” (Eco 1985, p. 4). Animations, for example, Disney were used to changing the gens to bring out the theme of love. The theme was significant in making these films attract a huge audience, and this is attributed to the fact that in society in general, love was highly respected, valued and popular with many people associating it with them. Its “the perfect love” presentation in films was, however, becoming tiresome to the viewers because all angles of the love had been already covered.
Worth noting was the fact that the “perfect love” case was becoming more difficult for the directors because it limited their creativity and therefore opted to take a risky change of focusing on another presentation of romance. The tragic romance was the other theme adopted by the directors, and this is perhaps the theme which was being adopted by the directors in the mid and late 20th century (Eco, 1985, p.8). Tragic romance represented an imperfect love or relationship. There was an element of tragedy that was introduced in the romance but was defeated by the power of “love.” These films managed to receive a large acceptance in the market because it was a new aspect of the presentation displayed. The risk that had been taken by the directors had started paying off. Many films of this theme managed to get many views due to the “perfect” display of romance and examples include “Titanic” and “Four Weddings and a funeral.” The romance films were also there in America and British as well as in England. (IMDb 2018, p. 1).
In as much as one may opt to blame the directors of modern day films for having changed themes in movies by replacing romantic ideas with other topics such as thriller, horror, sci-fi there is a need of looking at the issue on a different context. Directors are not there for the production of films alone but production of films that will make sales. The creation of movies has ended up being very expensive, and the success of the director will be defined by the number of sales the movie will make and this also determines the possibility of the director to get another production budget (Konova, 2018, p.4). Therefore, it should be noted that modern-day films are for a commercial purpose and hence the aim of films is more of meeting the consumer needs of the viewers (Wasko, Phillips and Purdie 1993, p. 277). It is from these grounds that the shift on why these themes have changed is shifted to the viewers.
The films post-2014 aims at ensuring that the ideals of the audience are considered, and the people need to associate with what is the communication from the actors. Themes of romance have become less popular, especially to the female viewers. The attitudes towards love and romance have changed making the theme of loveless popular. They have been a growing demand and appeals for women empowerment and feminism movement resulting in a change in the presentation of romance as it was being presented in the previous centuries. With the situation, directors are trying as much as possible to avoid the controversies that may come along with the discrimination of women through the themes of romance (Dyhouse 2015, p. 45). It is becoming challenging to present this theme without stepping on the subject of feminism which some males in charge of production are not in a good position to handle with discretion.
The mode through which films are appearing in the 21st century defines a perfect degree upon which romance has ceased to exist in the modern day film. Previously, films were appreciated through going to the cinema and also through the use of open theatres. These avenues were very convenient for romantic movies because it was the place lover opted to go as dates (Mattias 2016, p. 1). This notion has ended up changing in the 21st century where people use cinemas as a place where they go for the thriller and less for romance, as it viewed in the ambiance of a comfortable space such as a home interior. People would prefer going for the films for a film that is less of romance and more of the action in it.
In the current century, people watch films through streaming services and subscriptions. These changes have led to a change in the tests of the people also when it comes to the type of films that they prefer to view. There are many avenues through which one can be able to get these films through streaming and examples areNetflix, Amazon Prime, and many others. Through this mode of delivery, it has become possible to determine the highest selling films through streaming, and Netflix is the primary seller streaming services.
It is worth noting that Netflix has sold many copies of romantic films over the last few years and perfect examples include “Meet the Patels,” “Tramps,” “Blue Jay” and even “Napply Never After” released in 2018. It is only the “To All Boys I’ve Loved” that appears to be among the bestselling films in on Netflix with movies on other genres appearing to sell more (Bailey 2018. p, 1). This situation shows a picture of the changed attitudes and preference of the films that people prefer.
Netflix is a company which provides digitalized media content through its Netflix streaming services. Through the service, the company can distribute and make available most of the media content a person would wish to watch. The service gives its customers an opportunity to view a wide range of media content online internationally except some few regions like China (Gandiya 2018, par. 3). The material ranges from best television programs and documentaries, movies and other library films. The company also from 2012 has started to produce its content with the first series, Lilyhammer (Gandiya 2018, par. 5). The service offers continuers streaming without commercial interference, and one can download the content through the Netflix app to watch later. To access the content, people choose for a payment plan which matches with their interest depending on the quantity and quality of content.
Netflix has revolutionized the film industry from watching only the media content either accessible on the cinema, DVD shop or TV to viewing any content at any time. It has applied the video on demand strategy where one can stream any content without relying on the limited movies and documentaries on TV. With this strategy, people are watching the material with the theme which best attracts them other than relaying to one type of film theme presented on the cinema or TV. People have now developed an interest in different subjects of films since it is available on Netflix library. Also, Netflix has started to produce its content with a specific taste for a particular target audience (Gandiya 2018, par. 7). It has pushed the film industry to produce tailor-made contents for different categories of people. The strategy has made people shift from the theme of romance to the theme of what they come across in their daily activities like science fiction since it is available.
Netflix is creating a path to the future where nobody will have time to buy a DVD, wait for a TV program or visit a cinema to watch a film but will use the fast-growing internet technology to access it. Also, people are moving towards watching real-time content, live interactive TV broadcast other than a two-month film (Lugmayr, Niiranen, and Kalli 2013, p. 1). Netflix is creating a platform where people can stream directly from their library any content at any time in the future. The platform will be easy to give people live-streamed films, news, sports, and even documentaries. The direction which Netflix is taking leads adoption of the digital TV which will integrate the analog TV to have customers with more freedom on interactive digital TV (Lugmayr, Niiranen, and Kalli 2013, p. 1).
Netflix still offers romantic films in its library despite the taste for the theme shifting to thriller. The library still has the old time romantic moves dull and cynical. Also, it offers the contemporary dramas of love and relationship stories and classics ones like Three Coins in a Fountain suitable for anyone who still maintains a taste for romantic films. Romantic movies dominate the film industry as they have been from the past although thriller movies are invading them. However, even with the contemporary action and science fiction movies, they still contain elements of romance to attract more audience of different categories.
Most of the romantic movies have been using women to drive the theme of love. The idea of women in films has attracted women to watch movies more than men. According to Pardo and Etayo (2014, p. 8), 53.7% of women are reported to like films on television compared to 47.8 % of men while 51.1 % women like watching movies on DVD compared to 44.3% of men. The study also indicates that women prefer watching series movies on internet or TV as compared to men who prefer going to the cinemas (Pardo and Etayo 2014, p. 8). Since one cannot visit cinemas always, a woman becomes more attracted to movies because of their availability. With the shifting trend towards online streaming, it is likely that women will even become more attracted to films more than men. The higher number of women watching films has been associated with their presentation on the romantic films which have for many years taken the film industry. The movies are seen to represent them and their strength them before they move to other fields like the case of Julia Roberts (VanDerWerff 2018, par. 15).
Most of the movies being watched in India by women relate to love, music, costumes, dressing designs, make ups dancing and drama. Women prefer films to learn more about how to show love to their husbands (Rajadhyaksha, and Willemen 2014, p. 58). The movies are like all over the world because of their Hindu language. The videos have limited violence and horror scenes. The most common themes in the USA Hollywood cinemas and films are action, horror, politics and science fiction (Powers 2018, p. 120). Most women like watching the themes although they are not limited to other topics like love and music. The state has come a long way in wars as well as inventions which makes the films to take up the themes. The South Korea films contain the theme of action, science, business, and sex. The film industry represents the main issues in Korea such as its war with Japan and the citizens are protected from watching other imported films thought to be ineffective (Parc 2017, p. 623). However, it has also the theme of romance and sex which are liked by women from the region. The films also focus on maintaining the Korean culture.
The romance films carry the idea of passion and emotions created in a relationship and strong love which makes women more attracted to them. It covers the journey of love from dating to marriage. They focus on the challenges faced in a relationship like finances. The romance films also cover other themes to combine with romance like romantic action, romantic comedies, romantic drama, and romantic history. However, the movie fails to focus on the idea of marriage and relationship developments and future goals. They focus on the present time and show the audience that there are no significant challenges in a relationship which is a solution to all life challenges. They are full of fantasies sometimes giving a wrong impression that love has no problems but a perfect union.
With the move towards the reality TV show, subtitles are becoming common due to minimized dialog (Lugmayr, Niiranen, and Kalli 2013, p. 1). They are used to heighten understanding of the content by all audience regardless of whether they understand the language or have a hearing impairment. Most movies have subtitles to engage the audience. The subtitles translate the language being used in a film to a more widely recognized language. They help to glue and attract the viewers who could have otherwise switched because of the language. The subtitles also help those with hearing impairment to follow the dialog in the film. Also, the captions make a person glued on the film to read the titles. They try to make the audience understand the film. They make the movie live assuming integration of the audience.
Reference List
Lugmayr, A., Niiranen, S. and Kalli, S., 2013. Digital interactive TV and metadata: future broadcast multimedia. Springer Science & Business Media.
Pardo, A. and Etayo, C., 2014. Movies and screens: the Spanish audience’s choice.
VanDerWerff, T 2018, 7 reasons Hollywood doesn’t make romantic comedies anymore. Available from: <>. [16 December 2018]
Rajadhyaksha, A. and Willemen, P., 2014. Encyclopedia of Indian cinema. Routledge.
Powers, S.P., 2018. Hollywood’s America: Social and political themes in motion pictures. Routledge.
Parc, J., 2017. The effects of protection in cultural industries: The case of the Korean film policies. International Journal of Cultural Policy, 23(5), pp.618-633.
Gandiya, K 2018, Here’s what Netflix is predicting about the future of TV. Available from: <>. [16 December 2018]

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