Consumer Attitudes Towards Genetically Modified Food

Name Instructor Course Date Methodology Introduction This section reviews the various tools and constructs that can be employed to analyse the consumer attitudes towards the different nuances of genetically modified foods. The research design, research strategy, data collection and methods of analysing the collected data. The methods and constructs are borrowed from the best statistical practices of the chosen variables. Research Design This research intended to define the consumer attitudes towards genetically modified foods based on the litany of research and theoretical conceptualization of this construct in its various operational variables. Hyde classifies such research as deductive rather than inductive, as it aims at testing hypothesis against existing theoretical models supplemented by empirical data (85). Alternatively, an inductive research aims at validating theoretical constructs rather than testing hypothesis (Gray 16). This research followed the design of a descriptive study as it intends to vividly illustrate the factors that diver the attitudes of consumers regarding genetically modified foods. Such a design is suitable for determining the relationship between defined and measurable variables in relation to a demographically defined population (Dhawan 42). As such, subject matter covered a marsh of quantitative and qualitative operational proxies; however, the design of the data collection and analysis largely focused on the quantitative aspects of the data as it would lead definitive…

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