Employer branding and its influence on employee retention

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Employer branding and its influence on employee retention

Category: Branding

Subcategory: Business

Level: Masters

Pages: 1

Words: 275

Effects of Employer branding on employees By (Name) Course Professor’s Name City/State Date of Submission Effects of Employer Branding on Employees Introduction The business environment in the contemporary world is experiencing rapid changes due to the revolutionary influence of strategies to enhance customer satisfaction. Notably, Leekha Chhabra and Sharma (2014; p. 48), connoted that organizations around the globe are experiencing same challenges thus making is essential for organizations to develop a team of talented employees for sustainable competitiveness. The management of Employer brand has been a significant tool that has been used to support the recruitment process of skilled personnel in achieving the bottom line of an organization. An explicit definition of Employer branding is the long-term and continuous effort by an organization to attract talented personnel and ability to retain them to promote competitive advantage (Leekha Chhabra and Sharma, 2014; p. 48). This means that the employer branding is essential in strategy in value proposition towards employee retention in an organization. Additionally, it calls organizational, creative communication and performance measurement towards achieving this process. Therefore, the employee engagement with the employer brings about positive influence in the performance. This paper primarily discusses the employer branding and its significance on the employees in an organization. Problem Statement This paper intends to determining employer branding…

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