Wine Marketing 1.0 Introduction 1.1 Wine Events and Shows Events and shows are important strategies of marketing products in specific target markets. Research in this field has realized a significant growth in the recent past given the fact these marketing strategies influence the growth of the economy. Businesses use events and shows as a means of regeneration and economic development not only to raise market awareness but also for reposition or position destination. This tool of marketing a brand allows entrepreneurs to get insight into consumer behavior, buying trends, and competitors’ way of doing business (Huang, 2011). These occasions also facilitate interactions between businesses...
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The travel industry in the Middle East has experienced tremendous growth in the recent decade. The growths experienced are attributed to the development of the technological innovations and inventions. Reviews of the study indicate that the Middle East is considered as one of the hubs of the tourism sector with visitors having a higher propensity to spend. The analysis illuminates that a significant part of the development is a by-product of the infusion of new technologies including artificial intelligence, virtual realities, and social media platforms amongst others. Given the growth of the internet and its roles in enhancing businesses, the Middle East has been a significant frontier in ensuring...
1. Overview of Asian Airport Industry Global airport industry has taken a long journey through development which is transforming the entire domain of national and international travel. With people taking trips from one part of the world to the other, countries are trying to accommodate these travel attempts to the maximum possible extent. According to Gitto & Mancuso (2012, 40), when it comes to air travel, airports play a crucial role in making the journey comfortable because they are responsible for the transit stay of travellers. In Asia, the airport industry has made incredibly impressive progress lately and compared to a few decades ago, the airports in Asian countries are now way more...
Introduction Organizations engage in marketing to promote their products and attract large markets. A company that fails to conduct enough marketing does not live to the expectations of its owners. In the United States, marketing strategies continue to change each day due to changes in the society. The marketing mechanisms that made ancient companies great might not be applicable in today's scenario. In Marketing, communication with the targeted population holds the key to convince people about the product. Emotional branding enables marketers to build brands that appeal to customers through triggering emotional aspirations, state, and needs. Over time, the marketing strategy leads to an emotional...
The study indicates that the old marketing prowess is an outdated approach and needs to be redefined. It will look into how complex the customer base is today and hence how challenging it has become for brands to remain relevant and how remaining connected to consumers is out of reach for many brands. The literature will highlight that there several attempts to develop tools to measure how emotional connection can be re-established. However, the subject remains undeveloped and requires a further understanding of the subject matter. This research offers an encircling framework that was developed through extensive secondary research and supported by findings of the primary research. The research will...
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Effects of Employer branding on employees By (Name) Course Professor’s Name City/State Date of Submission Effects of Employer Branding on Employees Introduction The business environment in the contemporary world is experiencing rapid changes due to the revolutionary influence of strategies to enhance customer satisfaction. Notably, Leekha Chhabra and Sharma (2014; p. 48), connoted that organizations around the globe are experiencing same challenges thus making is essential for organizations to develop a team of talented employees for sustainable competitiveness. The management of Employer brand has been a significant tool that has been used to support the recruitment process of...